Hippopocampe

Best use of web tags ever: Brand Tags asks you to tag each brand with your gut reaction of what it makes you think of. For example, for Lacoste, you get things obvious things like alligator or polo, but also tags like preppy, expensive, pretentious, french. Marty Neumeier (The Brand Gap) explains: A brand is not what you say it is, it’s what they say it is.